Marketers embracing QR codes, for better or worse

Posted by & filed under App Economy, Business Analytics, Business Intelligence, E-Business, E-Commerce, Internet Advertising, IT Planning, IT Projects, IT Strategy, IT Trends, Mobile Computing, Wireless.

Discussion: Thanks to America’s growing addiction to smartphones, QR, or Quick Response, codes are showing up in more and more places: movie posters, storefront displays, magazine ads, even New York’s Time Square.  After downloading a QR scanning app, smartphone users can link to videos, images, discount coupons, or even a virtual tour of real estate… Read more »

The present and the future of the mobile workforce

Posted by & filed under Business Analytics, Business Intelligence, Career, E-Business, IT Security, IT Trends, Mobile Computing, Uncategorized, Virtualization.

Discussion: iPass, a major wireless service provider, surveyed mobile-enabled professionals and reported the top five mobile workforce trends for 2010.  The results are a bit surprising: the median age of the mobile worker is 46, a whopping 97% of mobile employees carry two or more mobile devices, and 88% are checking their smartphones during downtime…. Read more »