Near field communication transforms travel in Japan

Posted by & filed under App Economy, Business Analytics, Business Intelligence, E-Business, E-Commerce, IT Strategy, IT Trends, Mobile Computing, NFC/Near-Field Communication, Social Computing, Wireless.

Discussion: Outside of Japan, adjusting to life viewed through a mobile device is still in the early stages, but in Japan, it is second nature.  Near field communication is transforming travel in the populous island nation with mobile apps to pay for a Tokyo bus, streamline a domestic traveler’s airport experience to 15 minutes, and… Read more »

Marketers embracing QR codes, for better or worse

Posted by & filed under App Economy, Business Analytics, Business Intelligence, E-Business, E-Commerce, Internet Advertising, IT Planning, IT Projects, IT Strategy, IT Trends, Mobile Computing, Wireless.

Discussion: Thanks to America’s growing addiction to smartphones, QR, or Quick Response, codes are showing up in more and more places: movie posters, storefront displays, magazine ads, even New York’s Time Square.  After downloading a QR scanning app, smartphone users can link to videos, images, discount coupons, or even a virtual tour of real estate… Read more »