Does your firm need its own mobile app?

Posted by & filed under App Economy, Business Analytics, Business Intelligence, E-Business, E-Commerce, IT Planning, IT Strategy, IT Trends, Mobile Computing, Wireless.

Discussion: ABI Research, a marketing intelligence company, says that almost 8 billion apps were downloaded in 2010.  Ebay claims 15 million people worldwide have downloaded its iPhone app in 190 countries and in eight different languages.  Clearly apps are popular but that doesn’t necessarily mean they are right for every business.  Apps are expensive and… Read more »