Market research enters the subconscious

Posted by & filed under App Economy, E-Commerce, Internet Advertising, IT Trends.

Market research enters the subconscious Discussion:  Automatic emotion recognition software is changing the way market research is conducted by linking a person’s face to their feelings.  The software analyzes what a consumer actually feels based on their subconscious facial response.  This has proven to be a much more reliable source of information, as opposed to… Read more »

YouTube Video – Use Social Networking for Market Research

Posted by & filed under Social Computing, Social Networks, Video.

Description: 3:18 minutes. Video about the advantages of using social networks to gather market data in substantially less expensive, more traditional methods such as surveys, interviews, etc. The Gen Y population of consumers is projected to be much bigger than even the Baby Boomers and the social networks is a major source of communication. Source: YouTube… Read more »