Discussion: Google is introducing a mobile payment platform that will turn its Android smartphone into a digital wallet. Thanks to NFC (near field communication) technology, consumers can wave their phones in front of a reader at a checkout to purchase items or receive special offers. The simplicity and convenience of this new e-wallet means less… Read more »
Posts Tagged: Macy’s
Marketers embracing QR codes, for better or worse
Discussion: Thanks to America’s growing addiction to smartphones, QR, or Quick Response, codes are showing up in more and more places: movie posters, storefront displays, magazine ads, even New York’s Time Square. After downloading a QR scanning app, smartphone users can link to videos, images, discount coupons, or even a virtual tour of real estate… Read more »
DM News – Macy’s Expands Kiosks
Description: Macy’s will roll out kiosks selling consumer electronics to 400 stores after a two-year pilot program. The e-Spot automated kiosks have touchscreen technology, provide extensive product information and allow customers to make purchases by swiping a major credit card or Macy’s gift card. Source: Chantal Todé, DM News Date: 5/22/2008 Link: http://www.dmnews.com/Macys-expands-consumer-electronics-kiosks-program/article/110490/ Discussion… Read more »
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