Clayton Christensen: The Theory of Jobs To Be Done

Posted by & filed under Competitive Advantage, Emerging Technologies.

In today’s digital age, business executives collect reams of data as they try to develop the next must-have product for consumers, yet corporate innovation efforts remain painfully hit or miss.  A recent McKinsey poll found that 84 percent of global executives said innovation was extremely important for business growth, yet 94 percent were dissatisfied with… Read more »