Description: A generation ago, quants turned finance upside down. Now they’re mapping out ad campaigns and building new businesses from mountains of personal data Source: BusinessWeek Date: 1/23/2006 Link: http://www.businessweek.com/print/magazine/content/06_04/b3968001.htm?chan=gl Discussion Questions: What has math got to do with IT?
Posts Tagged: BusinessWeek
Description: Just like social life offline, online social networks grow organically as they connect more people together. But as social networks come to be seen as a new venue for advertising spending, media companies have elbowed in on the action and gobbled up some of the most popular sites…. Read more »
Description: Many companies rely on wikis to engage customers in ongoing discussions about products. Wikis for Motorola and T-Mobile handsets serve as continually updated user guides. TV networks including ABC and CBS are creating fan wikis that let viewers interact with each other as they unravel mysteries… Read more »
Description: Link to Business Link article for expanding discussion related to Location Based Services & Commerce. Source: Business Link Link: http://www.businesslink.gov.uk/bdotg/action/detail?type=RESOURCES&itemId=1075386967 Discussion Questions: Compare & contrast LBS to GPS technology.
Description: Business Week article for further discussion about surveillance innovations. Starting with the first stone tools used thousands of years ago, technology has always had its pros and cons. Stones could grind corn — or split skulls. Such is the case with many of the sensors now being… Read more »
Description: Discussion of the pros & cons of higher security levels. Tomorrow’s surveillance technology may be considerably more effective, but each uptick in protection will typically come at the cost of more intrusion into the privacy of ordinary people. For now, the public seems to find that trade-off acceptable, so scientists around the world have… Read more »