Professor Gloria Mark of the Department of Informatics at the University of California says email, social media, notifications and countless other digital distractions are eroding our ability to concentrate on individual tasks in the 21st Century. “Back in 2004 we followed American information workers around with stopwatches and timed every action,” she says. “They switched… Read more »
Posts Categorized: Pervasive Computing
Revelations about the detailed location records stored on smartphones indicates just how much information companies including Apple and Google are able to gather. But it’s not just the phone-makers – apps on your phone are hungry for your personal info too. So is your phone snooping on you and what can you do? Source: The… Read more »
Description: 1:45 minutes. Video that provides great foundation for discussion of future trends in technology. Source: Business Tech, YouTube Video Date: 10/17/2007 Link: http://www.youtube.com/watch?v=KsKne-fw-X0 Discussion Questions: What is pervasive computing? What is its business application?
Description: 5:55 minutes. Video with discussion related to the surveillance that is possible through the Internet and unobserved by the one whom is the target of the observation with such things as embedded sensors (ubiquitous computing). Source: Adam Greenfield, YouTube Video Date: 8/4/2008 Link: http://www.youtube.com/watch?v=SKZm34jsNHY Discussion Questions: What is ubiquitous computing? Is it ethical?
Description: 10:29 minutes. Video with in-depth discussion about the surveillance possible through the use of chips and pervasive computing technology. While there is a security issue associated with this capability, there is a tremendous opportunity for marketers to anticipate needs and future demands. There is extensive application for the good of humanity in such areas as… Read more »
Description: Definition of pervasive computing is foundational to understanding and application in a business context and is the basis for discussion. It is technology in which information processing has been thoroughly integrated into everyday objects and activities. In the course of ordinary activities, someone “using” ubiquitous computing engages many computational devices and systems simultaneously, and may… Read more »