As fashion shows go, the one that took place on Facebook Live in April 2021 was unique. The first model to strut down the catwalk was Cindy, a seven-month-old puppy wearing a green and blue canine flotation device. Next up was Mandalay, a tan dog wearing a fleece hoodie with built-in backpack. The omnichannel team at Petco,… Read more »
Posts Categorized: Marketing
A third of brands set to halt social media spending, survey says
Almost one in three top brands are set to stop spending on advertising with social media platforms like Facebook Inc., Twitter Inc. and Alphabet Inc.’s YouTube due to hate speech policies, according to a new survey. Among major brands, five per cent said they have already withheld money from such platforms, and a further 26… Read more »
Facebook says Apple ad-blocking settings could halve revenue
Facebook has said it could lose most of its revenue from ads on apps, because of changes to Apple’s operating system. In the upcoming iOS 14, apps have to explicitly ask users’ permission to collect and share data, meaning ads will no longer be able to just “follow” users to apps outside of Facebook. Users… Read more »
Digital advertising to surpass print, TV for the first time
The top two digital advertisers in the United States — Google and Facebook — are expected to maintain their dominant hold on ad dollars, as the tech giants’ combined ad revenue will command about 59 per cent of the market, according to forecasts by eMarketer. The increase in digital ad dollars will come, in part,… Read more »
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