The algorithms that make big decisions about your life

Posted by & filed under AI/Artificial Intelligence, Ethical issues, Facebook, Internet Advertising.

In many ways, social-media platforms are simply giant algorithms. At their heart, they work out what you’re interested in and then give you more of it – using as many data points as they can get their hands on. Every “like”, watch, click is stored. Most apps also glean more data from your web-browsing habits… Read more »

Netflix will remain a blockbuster hit beyond the covid-19 era

Posted by & filed under Career, Internet Advertising, Netflix.

To understand netflix, forget the mullet-haired Joe Exotic and his antics in “Tiger King”. Think instead of the bearded El Profesor and the other rogues who populate “Money Heist”, the streaming firm’s exhilarating Spanish-language crime drama about stealing €2.4bn ($2.6bn) from the national mint in Madrid. Like the hijackers, Netflix is taking advantage of the lockdown in… Read more »

How bad information goes viral

Posted by & filed under Internet Advertising, The Internet.

There’s a huge amount of misleading information circulating online about coronavirus – from dodgy health tips to speculation about government plans. This is the story of how one post went viral. It’s a list of tips and advice – some true, some benign, and some possibly harmful – which has been circulating on Facebook, WhatsApp,… Read more »

Google’s Search Changes May Not Level Playing Field

Posted by & filed under Civil Liberties, Ethical issues, Google, Internet Advertising, IT and Politics, IT and the law.

GOOGLE WILL ALLOW rivals to bid on coveted advertising spots that it previously reserved for itself at the top of product search results in Europe, but there are widespread doubts that the move will create meaningful competition. Source: Wired Magazine Date: September 28th, 2017 Link: https://www.wired.com/story/googles-search-changes-wont-really-level-playing-field/ Discussion 1) “Google’s plan to auction space at the top of search results… Read more »

How does Google make money?

Posted by & filed under Business Analytics, Business Intelligence, Competitive Advantage, Internet Advertising.

In 2015 alone, Google had revenues of $75bn (£53bn). That’s about £1,675 a second. Yet its core service – search – costs nothing to use. So how does it make all its money? Source: BBC Date: March 25th, 2016 Link: http://www.bbc.co.uk/guides/z9x6bk7 Discussion 1) Google makes most of its money from selling advertising opportunities on the search pages so many… Read more »

Here’s the other way Uber makes money

Posted by & filed under App Economy, Consumer Technology, Internet Advertising.

The ride company doesn’t only exemplify the on-demand economy—it’s also setting the pace for a new generation of brand marketing. Source: Fortune Date: October 22nd, 2015 Link: http://fortune.com/2015/10/22/uber-teams-with-brands/ Discussion 1) The article notes that “Since Uber is a software based platform that combines real-time, mobile, and social, it’s a catalyst for a new model for collaboration.”  At the… Read more »

Get deals with facial recognition camera

Posted by & filed under App Economy, E-Commerce, Internet Advertising, IT Trends, Privacy, Social Networks.

Discussion:  Facedeals is a new app that allows users to receive coupons based on what they ‘like’ and the profile that they create on Facebook.  Facial recognition cameras will scan the users face, match it with their Facebook profile, and send the user coupons for the establishments that they are visiting.  Those opposed to the new… Read more »

One-of-a-kind experiences, starting at $15

Posted by & filed under Internet Advertising.

Discussion:  In today’s economic crunch, people are seeking unique and cost-friendly vacation ideas.  Web sites like SideTour are compiling and selling many different experiences provided by anyone who has something unique to offer, and who wants to make some extra money.  Then, users of the site can pay for and be personally led on the… Read more »