To understand netflix, forget the mullet-haired Joe Exotic and his antics in “Tiger King”. Think instead of the bearded El Profesor and the other rogues who populate “Money Heist”, the streaming firm’s exhilarating Spanish-language crime drama about stealing €2.4bn ($2.6bn) from the national mint in Madrid. Like the hijackers, Netflix is taking advantage of the lockdown in… Read more »
Posts Categorized: Internet Advertising
How bad information goes viral
There’s a huge amount of misleading information circulating online about coronavirus – from dodgy health tips to speculation about government plans. This is the story of how one post went viral. It’s a list of tips and advice – some true, some benign, and some possibly harmful – which has been circulating on Facebook, WhatsApp,… Read more »
Google’s Search Changes May Not Level Playing Field
GOOGLE WILL ALLOW rivals to bid on coveted advertising spots that it previously reserved for itself at the top of product search results in Europe, but there are widespread doubts that the move will create meaningful competition. Source: Wired Magazine Date: September 28th, 2017 Link: https://www.wired.com/story/googles-search-changes-wont-really-level-playing-field/ Discussion 1) “Google’s plan to auction space at the top of search results… Read more »
How does Google make money?
In 2015 alone, Google had revenues of $75bn (£53bn). That’s about £1,675 a second. Yet its core service – search – costs nothing to use. So how does it make all its money? Source: BBC Date: March 25th, 2016 Link: http://www.bbc.co.uk/guides/z9x6bk7 Discussion 1) Google makes most of its money from selling advertising opportunities on the search pages so many… Read more »
Here’s the other way Uber makes money
The ride company doesn’t only exemplify the on-demand economy—it’s also setting the pace for a new generation of brand marketing. Source: Fortune Date: October 22nd, 2015 Link: http://fortune.com/2015/10/22/uber-teams-with-brands/ Discussion 1) The article notes that “Since Uber is a software based platform that combines real-time, mobile, and social, it’s a catalyst for a new model for collaboration.” At the… Read more »
No. 1 paid app on iTunes taken down by developer
Peace was Apple’s top-paid app until its developer took it down on Friday, just three days after its launch. Developer Marco Arment said he removed the ad-blocking app because he had a change of heart about how it worked. Users loved it, but Arment felt that his app hurts people who make a living from ad-supported… Read more »
Get deals with facial recognition camera
Discussion: Facedeals is a new app that allows users to receive coupons based on what they ‘like’ and the profile that they create on Facebook. Facial recognition cameras will scan the users face, match it with their Facebook profile, and send the user coupons for the establishments that they are visiting. Those opposed to the new… Read more »
One-of-a-kind experiences, starting at $15
Discussion: In today’s economic crunch, people are seeking unique and cost-friendly vacation ideas. Web sites like SideTour are compiling and selling many different experiences provided by anyone who has something unique to offer, and who wants to make some extra money. Then, users of the site can pay for and be personally led on the… Read more »
Facebook adding ads to its Ticker feed
Discussion: Is Facebook free? Not any more. Now that Facebook has built up a strong and loyal following, it is ready to start making money by selling space on its page and ticker to advertisers who have been patiently waiting for the chance to get their ads in front of the millions who check their Facebook… Read more »
How to fix the broken web ad model
Discussion: Consumers no longer religiously gather in front of their television sets nightly, thus making TV advertising the most effective and efficient way to sell to the masses. Consumers are spending more and more time on the internet, on their smartphones, or on their tablets, and have figured out ways to bypass advertisements when they do sit down in… Read more »
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