Posts Categorized: Internet Advertising

Google’s Search Changes May Not Level Playing Field

Posted by & filed under Civil Liberties, Ethical issues, Google, Internet Advertising, IT and Politics, IT and the law.

GOOGLE WILL ALLOW rivals to bid on coveted advertising spots that it previously reserved for itself at the top of product search results in Europe, but there are widespread doubts that the move will create meaningful competition. Source: Wired Magazine Date: September 28th, 2017 Link: https://www.wired.com/story/googles-search-changes-wont-really-level-playing-field/ Discussion 1) “Google’s plan to auction space at the top of search results… Read more »

How does Google make money?

Posted by & filed under Business Analytics, Business Intelligence, Competitive Advantage, Internet Advertising.

In 2015 alone, Google had revenues of $75bn (£53bn). That’s about £1,675 a second. Yet its core service – search – costs nothing to use. So how does it make all its money? Source: BBC Date: March 25th, 2016 Link: http://www.bbc.co.uk/guides/z9x6bk7 Discussion 1) Google makes most of its money from selling advertising opportunities on the search pages so many… Read more »

Here’s the other way Uber makes money

Posted by & filed under App Economy, Consumer Technology, Internet Advertising.

The ride company doesn’t only exemplify the on-demand economy—it’s also setting the pace for a new generation of brand marketing. Source: Fortune Date: October 22nd, 2015 Link: http://fortune.com/2015/10/22/uber-teams-with-brands/ Discussion 1) The article notes that “Since Uber is a software based platform that combines real-time, mobile, and social, it’s a catalyst for a new model for collaboration.”  At the… Read more »

Get deals with facial recognition camera

Posted by & filed under App Economy, E-Commerce, Internet Advertising, IT Trends, Privacy, Social Networks.

Discussion:  Facedeals is a new app that allows users to receive coupons based on what they ‘like’ and the profile that they create on Facebook.  Facial recognition cameras will scan the users face, match it with their Facebook profile, and send the user coupons for the establishments that they are visiting.  Those opposed to the new… Read more »

One-of-a-kind experiences, starting at $15

Posted by & filed under Internet Advertising.

Discussion:  In today’s economic crunch, people are seeking unique and cost-friendly vacation ideas.  Web sites like SideTour are compiling and selling many different experiences provided by anyone who has something unique to offer, and who wants to make some extra money.  Then, users of the site can pay for and be personally led on the… Read more »

How to fix the broken web ad model

Posted by & filed under Business Analytics, E-Commerce, Internet Advertising.

Discussion:  Consumers no longer religiously gather in front of their television sets nightly, thus making TV advertising the most effective and efficient way to sell to the masses.  Consumers are spending more and more time on the internet, on their smartphones, or on their tablets, and have figured out ways to bypass advertisements when they do sit down in… Read more »

Market research enters the subconscious

Posted by & filed under App Economy, E-Commerce, Internet Advertising, IT Trends.

Market research enters the subconscious Discussion:  Automatic emotion recognition software is changing the way market research is conducted by linking a person’s face to their feelings.  The software analyzes what a consumer actually feels based on their subconscious facial response.  This has proven to be a much more reliable source of information, as opposed to… Read more »