Posted by & filed under Fraud.

Behavior-As-A-Service Uses Digital Body Language To Fight Fraud, Increase Conversion

When a customer walks into a physical location to transact, a whole host of behavioral data becomes available to whatever entity is serving them.

Are they acting interested, engaged and prepared? Or do they appear to be casing the joint and attempting to memorize the location of the security cameras? That behavioral data can then be used to inform how the customer is treated and what kind of interaction they are going to be offered.

But in the digital space, that kind of behavioral data has been largely unavailable, Neuro-ID CEO Jack Alton told Karen Webster. And perhaps even worse, merchants, financial services providers, insurance firms and others don’t really know there is behavioral data to be looked at for insight. It’s simply been taken for granted that when it comes to consumer behavior online, large segments of it are going to be invisible.

But Neuro-ID, he said, was created to counter that notion and find ways to surface that suspicious behavior for clients when interactions happen online.

Source: Pymnts.com

Date: March 17th, 2021

Link: https://www-pymnts-com.cdn.ampproject.org/c/s/www.pymnts.com/news/security-and-risk/2020/behavior-as-a-service-uses-digital-body-language-fight-fraud-increase-conversion/amp/

Discussion

  1. ” “Behavior-as-a-Service” offering is to the security and risk department because the most straightforward application of this technology is fighting off fraud ” What sorts of behaviors do people have when using the mouse when they are committing a fraud versus being truthful?
  2. What sorts of behaviors do people have when filling out information when they are committing a fraud versus being truthful?

Leave a Reply

Your email address will not be published.