Posted by & filed under Ethical issues, Privacy.

The real estate company behind some of Canada’s most popular shopping centres embedded cameras inside its digital information kiosks at 12 shopping malls in major Canadian cities to collect millions of images — and used facial recognition technology without customers’ knowledge or consent — according to a new investigation by the federal, Alberta and B.C. privacy commissioners.

“Shoppers had no reason to expect their image was being collected by an inconspicuous camera, or that it would be used, with facial recognition technology, for analysis,” said federal Privacy Commissioner Daniel Therrien in a statement.

Source: Canadian Broadcasting Corporation

Date: October 30th, 2020



  1. “Cadillac Fairview said it used AVA technology to assess foot traffic and track shoppers’ ages and genders — but not to identify individuals.  The company also argued shoppers were made aware of the activity through decals it placed on shopping mall entry doors that warned cameras were being used for “safety and security” and included the web address for Cadillac Fairview’s privacy policy.”
    Why is this not enough?
  2. Would it likely have made any difference at all to users if there were clearly displayed warnings on the shopping mall directory kiosks where the cameras were?
  3. Why is that people don’t seem to care about their privacy?

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