Amazon Prime users are already going to be familiar with ordering from Amazon Fresh and Whole Foods using the website and app. And Amazon first launched small-scale Amazon Go shops in select markets back in 2018. Now, Amazon is diving into a full-on supermarket with the opening of its Amazon Fresh grocery store in Woodland Hills, California, a neighborhood in Los Angeles.
The new store will offer all of the classics you’ll see at any large-scale grocery store and its own brands of food, as well as local brands, regional foods and 365 by Whole Foods Market products.
Date: September 7th, 2020
- What’s going on here? Why is Amazon, a 100% online company, opening a grocery store?
- What does Amazon hope to learn from an actual store?