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Geraint Harries, digital lead, St John the Evangelist, Lancashire

Geraint Harries, a technology specialist, for St John the Evangelist in Lancashire, admits that when his parish first started using social media, it didn’t get it quite right.

“At first we didn’t really know what social media meant for the church and fell into the trap of simply chasing the number of likes and followers on our Facebook page,” he says.

But when a parishioner credited the Facebook page for her decision to return to the church, then he felt the strategy had started to work.

Weekly posts on the social media page of the church which simply asked “How can we pray for you today?” resonated with the woman going through a divorce last Christmas.

“Sometimes it can be daunting to turn up in person to a service so connecting online, more anonymously, can make it easier to take that first step into the building which happened here,” he adds.

Source: BBC Technology News

Date: October 11th, 2019

Link: https://www.bbc.com/news/business-49772169

Discussion

  1. ” “Sometimes it can be daunting to turn up in person to a service so connecting online, more anonymously, can make it easier to take that first step ” What other types of businesses or services could use this approach?
  2. ” Thanks to an infrared digital tracker, Revesby St Lawrence in Lincolnshire discovered that hundreds of people were arriving at the venue only to find it shut. In response the church revised its opening hours. ” What other types of businesses or services could use this idea of using an infrared digital tracker?

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