Never has the notion of swimming outside one’s lane been so exciting.

Accenture, the spawn of Arthur Andersen turned consultant turned marketing guru, is buying Droga5, a buzzy advertising agency. Odd fit? Maybe. But consultants increasingly have been veering into the business of marketing. Clients that need IT strategies need marketing strategies that happen to be IT strategies these days.

Source: Fortune Magazine
Date: April 5th, 2019
Link: http://fortune.com/2019/04/05/accenture-droga5-consulting-advertising/

Discussion

1. Are you thinking of becoming a Marketing major? What are you doing to become tech-savvy now that marketing needs you to be?
2. Macdonalds just bought a data-analytics firm, and Starbucks launched a payment system? Why is it that most companies are becoming more and more tech-enabled?