Apple’s decision to acquire music discovery service Shazam last year could pay off in short order, one analyst says. The iPhone maker could add between 1.5 million and 7.5 million users to its Apple Music streaming service solely from its Shazam acquisition.

Source: Fortune Magazine

Date: January 26th, 2018

Link: http://fortune.com/2018/01/26/shazam-apple-music-subscribers/

Discussion

1) Why did Apple buy Shazam?

2) What might other companies who want to be bought out by Apple do to make themselves more attractive targets?