Amazon believes the future of grocery shopping is online. So why is the retail giant spending $13.7 billion to acquire 460 brick-and-mortar Whole Foods stores and lower prices on “organic bananas” and “responsibly-farmed salmon?”
Answer: To dominate the grocery business like it has many others by increasing the number of customers while undercutting the competition.
Source: CNN Technology
Date: August 25th, 2017
Link (includes article and video): http://money.cnn.com/2017/08/25/technology/business/amazon-whole-foods-strategy/index.html
1) What do you think of Amazon’s strategy here? Does pushing into the high street really help an online business?
2) Should other online businesses consider pushing into the high street? Which ones, and why?