Posted by & filed under IT Trends, Snapchat.

Wiley Blog

Even if you’re over 30, you can’t ignore Snapchat anymore. (Sorry.) The app company with more than 150 million mostly young daily users is now the biggest IPO star since Alibaba hit the public markets in 2014.

Source: Bloomberg Press

Date: April 2nd, 2017

Link: https://www.bloomberg.com/gadfly/articles/2016-10-07/snapchat-ipo-5-charts-explaining-why-it-s-worth-25-billion

Discussion

1) Why is the “younger than 24” demographic so important?  After all, they make the least money.

2) “Snapchat at a $25 billion valuation has a multiple of 25 times times or more its 2017 revenue revenue.”  How can such a rich valuation be justified (a typical IPO goes for 10x the annual revenue stream)?

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