Posted by & filed under Ethical issues, Facebook.

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Facebook is now recycling users’ Likes and using them to promote “Related Posts” in the news feeds of the user’s friends. And one more thing, the users themselves have possibly never seen the story, liked the story or even know that it is being promoted in their name.

Source: Fortune Magazine

Date: January 3rd, 2017

Link: http://www.forbes.com/sites/anthonykosner/2013/01/21/facebook-is-recycling-your-likes-to-promote-stories-youve-never-seen-to-all-your-friends/#2b6cc6e05777

Discussion

1) “It’s hard not to see this as intentionally manipulative and misleading on Facebook’s part.  A story from ReadWrite by Bernard Meisler documents a boatload of cases where friends had supposedly liked brands that the writer couldn’t imagine them ever liking. Some of these friends were no longer even alive!”   Given the potential for backlash, as is happening here, why does Facebook do this?

2) How might a company pay for something like this to influence what they want you to buy or believe in?

 

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