As web companies strive to tailor their services (including news and search results) to our personal tastes, there’s a dangerous unintended consequence: We get trapped in a “filter bubble” and don’t get exposed to information that could challenge or broaden our worldview. Eli Pariser argues powerfully that this will ultimately prove to be bad for us and bad for democracy.
Source: TED Talks
Date: November 17th, 2016
1) The problem with “bubbles” is that most people are unaware of them until something really dramatic happens. For instance, this notion of “filter bubbles” has only been seriously discussed after the surprising outcome of the recent US presidential election. How might you early-detect that you’re in a filter bubble?
2) How might a company ensure a filter bubble does not influence it’s advertising?