Posted by & filed under Competitive Advantage, Consumer Technology, Emerging Technologies, Entertainment, Ethical issues.


Got a new iPhone 7 already? Or are you hesitating because Apple lost that headphone jack and everyone’s complaining about it?  Fear not, apparently you can just drill a hole in the phone, plug in your old headphones and you’re good to go.  Of course this won’t work – seriously, don’t do it – but a hoax video on YouTube appears to have convinced some of the 10 million people who have now watched it that it will.

Source: BBC Technology News

Date: October 4th, 2016



1) Ten million people have watched a video about something that is completely false.  If you are managing the technology for a large organization, how should you, or even should you at all, combat this sort of thing?

2) How might you make money from this sort of hoax? Is it ethical to sell, say, a completely broken iPhone 7 with a “headphone jack” drilled into it as a joke gift?

Leave a Reply

Your email address will not be published. Required fields are marked *