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The European Court of Justice has ruled in favor of Playboy in a long-running case over hyperlinks to copyrighted content.  The Dutch website Geenstijl, operated by GS Media, had posted links to an Australian site that was hosting photographs from Playboy.  The court ruled GS Media had broken copyright rules, in part because it was motivated by profit.

Source: BBC Technology

Date: September 8th, 2016



1) The court ruled that “when hyperlinks are posted for profit, it may be expected that the person who posted such a link should carry out the checks necessary to ensure that the work concerned is not illegally published.”  What sorts of online business might have be now subject to litigation based on this ruling?

2) Recognizing that this is a European case and therefore does not have legal standing in north America, if it did, how might this ruling specifically affect YouTube, where videos can generate advertising revenue?

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