Around 40 million UK adults – 78% of us – go online every day or almost every day. By posting on social media, booking tickets or buying a DVD, we add to the 2.3 billion gigabytes of internet data created daily. The data trail we leave on our online journey says much about our habits and our tastes. This information is, of course, much in demand. The benefits of analysing personal data are becoming clear and many interested parties are already busy doing it. But should we try to cover our footsteps? Do all those who monitor our online behaviour represent a threat to us, or can it benefit our lives?
Date: May 24th, 2016
Link (to article which has embedded videos): http://www.bbc.co.uk/guides/zyvmhv4#zpnb4j6
1) In the early days of the internet, there was a famous New Yorker cartoon that showed a dog surfing the internet talking to another dog with the caption “on the internet, no one knows you’re a dog!” Is it ethical for companies and governments to track you online?
2) Were you aware that every website you visit captures your IP address, which is “in effect our internet identity, the number assigned to the device we are using to go online”? Will you do anything differently knowing this?
3) How could you use the captured IP addresses from visits to your company’s website to help your company?