Why is Google thinking of changing the color of its search results from blue to black?  “We’re always running many small scale experiments with the design of the results page,” a Google (GOOGL, Tech30) spokesperson said.”

Source: CNN Tech

Date: May 10th, 2016

Link: http://money.cnn.com/2016/05/10/technology/google-change-color-search-results-black/index.html

Discussion

1) Do you think the colour of a link actually matters?  Have people become so used to one colour that changing it will actually make them less likely to click it?

2) Do you think companies like Amazon and Apple have worked on figuring out what colour converts customers into sales?