Posted by & filed under App Economy, Competitive Advantage, Entertainment.

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“You create this perfect profile, using your best photographs and most creative lines of text, to create this persona, and you start to believe this persona that you’ve created. Everyone else on the app is doing exactly the same thing.  You spend a few weeks sending lines of text to each other, and you eventually arrange to meet. At the meeting, it’s instantly recognisable that neither of you can live up to the expectations and you part company. If there’s no chemistry, there’s no chemistry. The fallout is the trip home, where you feel crushed and defeated and you know you’re going back to square one to start the whole process again.”

Source: BBC Technology News

Date: February 12, 2016

Source: http://www.bbc.co.uk/news/resources/idt-2e3f0042-75f6-4bd1-b4fe-9056540c65f8

Discussion

1) Why do think different apps are more popular / less popular in different parts of the world?

2) Does it make sense, then, to focus on a “local” market for your app?  How local should you go when building your app, and why?

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