Posted by & filed under Competitive Advantage, E-Business, E-Commerce, Entertainment.

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Amazon is opening a bookshop in Seattle in a move it described as a “physical extension” of its business. It will stock the most popular books from Amazon.com, and the prices will be the same as those offered on the website.  Customers will also be able to try out Amazon’s devices, including the Kindle and its Fire TV

Source: BBC News

Date: November 3rd, 2015

Link: http://www.bbc.com/news/technology-34710069

Discussion

1) Why would a fully-digital company decide to open a physical retail space?

2) What other fully-digital companies (like eBay or Craigslist) might be looking closely at this strategy and wondering whether to follow?

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