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Amazon is opening a bookshop in Seattle in a move it described as a “physical extension” of its business. It will stock the most popular books from, and the prices will be the same as those offered on the website.  Customers will also be able to try out Amazon’s devices, including the Kindle and its Fire TV

Source: BBC News

Date: November 3rd, 2015



1) Why would a fully-digital company decide to open a physical retail space?

2) What other fully-digital companies (like eBay or Craigslist) might be looking closely at this strategy and wondering whether to follow?

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