The ride company doesn’t only exemplify the on-demand economy—it’s also setting the pace for a new generation of brand marketing.
Date: October 22nd, 2015
1) The article notes that “Since Uber is a software based platform that combines real-time, mobile, and social, it’s a catalyst for a new model for collaboration.” At the same time the article also notes that co-branding is nothing new. Is what Uber is doing new, or just the same old thing?
2) Why would a brand like BMW want to partner with a company like Uber that has had very high profile legal battles?