When Apple released its iOS9 mobile operating system it included a new feature – the ability for women to log their sexual activity alongside details of their menstrual cycles. An earlier version of its HealthKit software – which tracks everything from electrodermal activity to chromium intake – had lacked the facility. Other apps existed that could pick up the slack, but it had led to claims that Apple – and other phone companies – had not focused closely enough on women’s health.
Source: BBC News
Date: October 20th, 2015
1) This is pretty private data that users of iOS 9 from Apple can now store in the cloud, via their phone. Why is that people are willing to store very private data in an app on a phone in the cloud?
2) What can other companies learn from what Apple has done here with iOS 9? Consider something unrelated to health, such as a bank like Bank of America or Wells Fargo.