When Apple released its iOS9 mobile operating system it included a new feature – the ability for women to log their sexual activity alongside details of their menstrual cycles.  An earlier version of its HealthKit software – which tracks everything from electrodermal activity to chromium intake – had lacked the facility.  Other apps existed that could pick up the slack, but it had led to claims that Apple – and other phone companies – had not focused closely enough on women’s health.

Source: BBC News

Date: October 20th, 2015

Link: http://www.bbc.com/news/technology-33291119

Discussion

1) This is pretty private data that users of iOS 9 from Apple can now store in the cloud, via their phone.  Why is that people are willing to store very private data in an app on a phone in the cloud?

2) What can other companies learn from what Apple has done here with iOS 9?   Consider something unrelated to health, such as a bank like Bank of America or Wells Fargo.