A bus stop poster which evolved over time depending on how people responded to it has recently been tested in London.  It is part of a wider area of research into how our emotional responses and biometric data could teach advertisers how to target people according to their mood.

Source: BBC Technology

Date: September 16th, 2015

Link: http://www.bbc.com/news/technology-33652985

Discussion

1) Can you think of three issues that might arise from using immediate mood-responsive advertising?

2) It would seem that some companies could use this type of technology sooner than others.  What sort of companies might be early-adopters of this tech, and who might be later-adopters, and why?