Google’s plan to reorganize into a holding company called Alphabet is as creative as the company itself.

Like all publicly-held companies, Google faces dual challenges of sustaining its growth through innovation and meeting the expectations of its shareholders. The ever-increasing pressures to deliver short-term results while continuing to make big bets on high-risk, high-gain ventures is a conundrum, even for high-flying Google with its dual classes of stock.

Source: CNN

Date: August 22nd, 2015

Link: http://money.cnn.com/video/technology/2015/08/11/google-alphabet-explained.cnnmoney/

Discussion

1) How does it help Google that they reorganized their company?

2) Are there other companies that could benefit from reorganizing?  What about Apple?  Samsung?  Microsoft?