Google released sweeping changes to its search algorithm on Tuesday, giving mobile-friendly websites a boost on smartphones. In its mobile search results, Google (GOOGL, Tech30) now favors websites that adjust for smaller screens.

Source: CNN

Date: April 21st, 2015

Link (to paste into browser): http://money.cnn.com/2015/04/21/technology/google-mobilegeddon/index.html?iid=ob_homepage_tech_pool&iid=obnetwork

Discussion

1) “The top spot on a search page typically attracts 20% to 30% of the page’s clicks, according to Adam Bunn, SEO director of digital marketing agency Greenlight. After that comes an enormous tail-off: Positions two to three generate 5% to 10% of the clicks, and links below that receive less than 1% of users’ attention.” What impact does this statement have on your understanding of what companies need to do to be competitive in the digital economy?

2) What can you do to better understand the Google search algorithm?