Posted by & filed under Augmented Reality, Consumer Technology.


This app allows you to “Google the physical world”.

For the past three years, the LA-based team has been researching how to advance the field of computer vision using image recognition to create a “digital fingerprint” of the object which can be matched against similar objects in its database. Objects not recognised by its algorithms are manually tagged by humans.
Like Google, it uses ‘contextual search advertising’ for revenue – with advertisers bidding for keywords on items users are looking at.

Source: BBC Technology

Date: March 4th, 2015

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1) Googling the real world seems like something that would be incredibly useful. Come up with three or four ways you could use this to create a new business and not just be a way to advertise products for sale

2) Are there any privacy issues with technology like this?

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