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With the recent release of the latest Global Web Index report on social media, the team discuss why they think Tumblr has increased its active user base by 120% in the last six months and why Facebook has only seen 2% growth over the same period.

The team also discuss what makes an effective social media platform and how a platform can take individual users and create vibrant, active communities.

Source: The Guardian

Date: January 13th, 2015

Link (to paste into browser): http://www.theguardian.com/technology/audio/2014/dec/04/social-media-platform-community-tech-weekly-podcast

Discussion

1) Facebook is growing much slower than other communities such as Tumblr and Pintrest. The Guardian authors discuss the issues in this podcast. Do you agree?

2) Why are you on Instragram, Facebook, Pintrest or Tumblr? How could you use your own participation in these communities to sell something useful, perhaps just information, to a company willing to pay for it?

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