The act of getting voters to the polls is much more than a shopworn cliche. There’s an entire industry in American politics built around finding and mobilizing voters, largely constructed by Democrats who have been innovating in the field for more than a decade. The science of political data-mining — sifting through data, analyzing behavior, modeling segments of voters and persuading people to cast ballots — is one reason President Barack Obama’s team flabbergasted Mitt Romney’s overconfident numbers-crunchers in 2012. Many of those same Democratic operatives are on the front lines of the 2014 midterm elections, mining the electorate, state-by-state, to find enough voters to tip a race one or two points in their direction.
Source: CNN Politics
Date: October 24th, 2014
1) The article suggests that the Democrats get digital and the Republicans do not. With close to half a billion dollars spent by each party during the last presidential election, can this really be true?
2) The article states “We know from our modeling that 33%, as high as 40%, of voters might not be watching any television. So if you are spending the majority of budget on television, guess what? You are probably not getting any of that 40%.” How do you best target these 40% of voters who do not watch television?