Posted by & filed under Competitive Advantage, Green Technologies.

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Technology company Apple has installed 55,000 solar panels tracking the course of the sun from a 400,000 square metre field across the road from its data center in Maiden, North Carolina, as part of its efforts to cut the environmental footprint of its cloud. Lisa Jackson, the former head of the US Environmental Protection Agency and now Apple’s front woman on green initiatives talks about how the company is cleaning up its act.

Source: The Guardian

Date: October 10th, 2014

Link: http://www.theguardian.com/environment/video/2014/jul/28/apple-green-solar-powered-data-centres

Discussion Questions

1) Is this an investment by Apple in saving money on energy, or a way for Apple to appear to be doing something about its enormous carbon footprint from its data centers?

2) Why don’t more companie do what Apple is doing, or join together to form cooperatives that do this?

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