The iPhone 6 costs you $649 retail but only $227 to make. This video breaks down the actual costs of all the key parts of the iPhone.
Source: CNN Money
Date: September 26th, 2014
1) Is the $400 mark up by Apple purely based on brand and brand loyalty, or is the technology inside really worth the extra money?
2) The iPhone is loved by 80% of students vs. the Android platform, yet this very group has the least discretionary money to spend. What other technologies would be a better use of the $400 plus spent giving pure profit to Apple for the iPhone?