The iPhone 6 costs you $649 retail but only $227 to make. This video breaks down the actual costs of all the key parts of the iPhone.

Source: CNN Money

Date: September 26th, 2014

Link: http://money.cnn.com/video/technology/2014/09/19/apple-iphone-teardown.cnnmoney/

Discussion Questions

1) Is the $400 mark up by Apple purely based on brand and brand loyalty, or is the technology inside really worth the extra money?

2) The iPhone is loved by 80% of students vs. the Android platform, yet this very group has the least discretionary money to spend. What other technologies would be a better use of the $400 plus spent giving pure profit to Apple for the iPhone?