Discussion:
The taxi industry is now facing competition, which hasn’t happened in a couple of decades. Over the last three and half years, Uber has evolved as a new competitor in the transportation market. They are now in 30 cities around the world and are avenging 20% growth, from month to month. Uber’s principle is to make transportation easier. They are able to do this by using mathematics and statistics to calculate the most efficient route.

Source: Forbes

Date: August 9, 2013

Link: http://www.youtube.com/watch?v=X0A9mpx0hFc

Questions for discussion:

• Would you use Uber? Why or why not?
• Do you think that the media coverage Uber is getting from the political battles it is having to face, is hurting or helping the businesses growth?