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Discussion: E-Commerce was taken to a new level this week when Starbucks announced that they are offering gift cards through Twitter. This service allows Twitter users to gift their friends, family members, and co-workers with a coffee of their choice. It is just required that an user have an account with Starbucks and Twitter, then they are able to tweet their friends the five dollar gift card to Starbucks. Not only is this a big deal for Starbucks, but it is also a “high profile venture” for Twitter. Especially, since they are preparing to go public next week.

Source: CNN Technology

Date: October 28, 2013


Questions for discussion:

  • Would you use this service? Or, maybe a better question is, would your parents use this service?
  • Can you think of another way that Twitter is bringing in revenue?
  • How long do you predict it will take for 1% of active Twitter users to use this service? (That number is currently 218,000 active users)

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