Discussion: Over the last decade Netflix’s has grown to one of the largest company’s in entertainment. Part of this growth is due to one of their unique business strategies, which is seeing what TV shows are most pirated. For example, they did this with the TV show Prison Break. Their research showed that Prison break was the most popular show on piracy sites. Netflix’s is also able to use this strategy to help decrease the number of customers using piracy sites. For example, “Canada BitTorrent is down by 50% since Netflix launched three years ago,” he said. “But there’s still a lot of people who torrent.”
Source: BBC News Technology
Date: September 8, 2013
Questions for discussion:
- Do you think that what Netflix’s is doing is ethical?
- Why is this information just now being released?