Posted by & filed under Change Management, IT Trends.

Polaroid SC1630 Smart Camera features a 3.2-inch touchscreen and the full Android app market.

Discussion:  Polaroid is refusing to fade out of the digital camera market.  Polaroid, whose vision is still based upon sharing images and memories, is putting out a new camera that runs on the Android operating system, thus taking media sharing to the next level.  Also, in 2010 Polaroid named Lady Gaga to a creative director position in an effort to change its image.  With the camera’s new features and the company’s new image, Polaroid is ensuring that they have a place in the future of the digital camera marketplace.

Source:  CNN News

Date:  January 16, 2012

Link:  http://money.cnn.com/2012/01/16/technology/polaroid_android/index.htm

Discussion Questions:

  • What are some other technologies that are in danger of fading into nonexistence, or technologies that already have?
  • What is a sign that a product or brand may be becoming outdated?

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