Discussion: Polaroid is refusing to fade out of the digital camera market. Polaroid, whose vision is still based upon sharing images and memories, is putting out a new camera that runs on the Android operating system, thus taking media sharing to the next level. Also, in 2010 Polaroid named Lady Gaga to a creative director position in an effort to change its image. With the camera’s new features and the company’s new image, Polaroid is ensuring that they have a place in the future of the digital camera marketplace.
Source: CNN News
Date: January 16, 2012
- What are some other technologies that are in danger of fading into nonexistence, or technologies that already have?
- What is a sign that a product or brand may be becoming outdated?