Your face is being tracked.

Discussion:  Your face is being tracked in many different ways.  This article highlights six interesting and amazing ways that different technologies could be tracking your face.  Facial recognition software allows companies to tailor its advertising to different customers, as well as tracking the clientele that frequent different businesses.  This type of software even purports to be able to find your perfect companion on websites like FaceMate.

Source:  CNN Money

Date:  December 2011

Link:  http://money.cnn.com/galleries/2011/technology/1112/gallery.face-recognition-apps/index.html

Discussion Questions:

• Is there a way to fool these different applications?  How reliable is the facial recognition process?
• So far, it seems like many of the facial recognition devices track sex as opposed to other traits.  Will there be more opposition to these tools as other traits, such as ethnicity, begin to be tracked as well?