Posted by & filed under Business Analytics, E-Commerce, Internet Advertising.

This indelible image -- now hanging in the Louvre -- was seen by thousands of 15th and 16th century visitors to the Renaissance church in Mantua each year, and it helped solidify Gonzaga's political power far and wide.

Discussion:  Consumers no longer religiously gather in front of their television sets nightly, thus making TV advertising the most effective and efficient way to sell to the masses.  Consumers are spending more and more time on the internet, on their smartphones, or on their tablets, and have figured out ways to bypass advertisements when they do sit down in front of the TV with the use of DVRs and other recording devices.  Advertisers are having to find more creative ways to win over their customer base.  One of the ways that companies are doing this is by making meaningful connections with people in their industry that have a following of their own.

Source:  CNN Money

Date:  November 3, 2011

Link:  http://tech.fortune.cnn.com/2011/11/03/how-to-fix-the-broken-web-ad-model/ 

Discussion Question:

1.  How is this portrait from the 1500s an example of advertising?

2.  Why might individuals want to pair with and promote a specific brand?

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