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Many Indian shoppers like Seeya Malhotra prefer to buy most things online

Discussion:  India could become one of the world’s top ten hubs for e-commerce by 2015.  There are 65 million people that log in to the web in India, and these people have a growing interest in consumerism–which products they can get for the cheapest price.  By selling their goods online, businesses can avoid some costs like rent for retail space, and shipping, because they are guaranteed a sale before they ship their product.  The lower costs to the seller benefit the consumer and the economy as a whole.  Internet shopping may be the way of the future, and certainly seems to be the future for shopping in India.

Source:  BBC News

Date:  October 17, 2011


Discussion Questions:

  • What is a disadvantage of shopping online?
  • As the reach and availability of the internet continues to grow in less developed countries, how might this affect demand of high-priced, name-brand items?