Amazon CEO Jeff Bezos shows off the new crop of Kindles.

Discussion:  Amazon recently released its version of a tablet, which costs about half of what iPads are currently selling for.  Amazon is aiming to undercut the price of Apple’s iPad in hopes of gaining some of their market share.  Amazon’s tablet does not have all of the functions that most tablets come with (like a microphone or camera, for example), but focuses on media consumption.  It is smaller and cheaper, and should allow users to read books, watch video and stream music for a fraction of the cost of a traditional tablet.

Source:  CNN

Date:  September 28, 2011

Link:  http://money.cnn.com/2011/09/28/technology/amazon_tablet/index.htm?hpt=hp_c1

Discussion Questions:

• How is Amazon differentiating its product from the iPad?
• Is Amazon marketing to the same customer base as Apple with the iPad?