Posted by & filed under App Economy, Business Analytics, Competitive Advantage, IT Strategy.

Discussion:  Accordig to Asymco’s Horace Dediu, and ComScore’s most recent U.S. smartphone data , smartphone growth is on the rise and shows no signs of stopping.  After studying the graph to the right, it becomes apparent that Apple’s iPhone and Google’s Android are squeezing out the competition, and that there is a large market for potential new smartphone users.  In order for Microsoft to capture this client base, they will have to overcome some pretty tough odds.  Microsoft does have the opportunity, however, to place themselves as the third largest smartphone provider.

Source:  CNN Money

Date:  September 2, 2011


Discussion Questions:

  •  Why are analysists predicting that Microsoft’s new Windows Phone 7 could capture a majority of the current non-smartphone users in the graph above?
  • Are sales of other mobile devices, like tablets, likely to impact the “blue sky” in this graph?

Leave a Reply

Your email address will not be published.