Discussion: Automatic emotion recognition software is changing the way market research is conducted by linking a person’s face to their feelings. The software analyzes what a consumer actually feels based on their subconscious facial response. This has proven to be a much more reliable source of information, as opposed to what the consumer says he/she is feeling. This new research technique gives insight into the consumer, and allows researchers to measure it at a distance and in a variety of locations.
Source: BBC News
Date: March 6, 2011
- If the automated facial recognition technology is adapted for smart phones, so that it is easily accessible by the general population, how might this technology affect our every day lives?
- This technology could be used as a supplemental lie detector. How could this potentially be harmful to society?