Posted by & filed under E-Commerce, Internet Advertising, Virtualization.

Augmented reality looks set to become a serious commercial tool

Discussion:  With the use of augmented reality, consumers are able to try on and view products over the internet without having to be physically in the store.  This allows for customers to sample the product before purchase from the comfort of their own home.  The retail application of augmented reality allows for a more informed decision from the consumer, which should decrease returns, and it increase sales because customers are more likely to purchase a product if they can sample it first.

Source:  BBC News

Date:  May 2, 2011

Link:  http://www.bbc.co.uk/news/business-13262409

Questions for Discussion:

  • If you can try on retail products from a remote location, why can’t we go on vacation through augmented reality as well?  We could see the Golden Gate Bridge without the cost of actually travelling there.  How else can augmented reality be used?
  • Is augmented reality going to impact the business of actual retail stores?

Leave a Reply

Your email address will not be published.