Discussion: Ten years ago, analysts thought Apple was crazy to get into the retailing business. But over 300 stores later, Apple has definitely proven their risky model a success. In fiscal year 2010, 13% of Apple’s total sales, roughly $3.2 billion, came from the stylized and shiny stores, including their flagship 32-foot glass cube New York City store, open 24 hours a day. And while some critics argue that Apple stores are a sterile, angst-filled environment, others see “Apple fever” only getting bigger, especially with the emerging markets of China, India, and Brazil.
Source: CNN Tech
Date: May 18, 2011
Questions for discussion:
- What was Jobs’ vision for the Apple retail store and do you think he’s succeeded in that vision?
- Will the success of Apple continue without Jobs, aka the “brand dictator,” at the helm?