Discussion: Eli Pariser, author of “The Filter Bubble,” argues there is an invisible shift in how information is flowing on the web. He cautions, “The Internet is showing us what it thinks we want to see, but not necessarily what we need to see.” Calling them “filter bubbles,” Pariser describes this personalized Web search as our own unique universe online, one in which we don’t see what gets in, and more importantly, we don’t see what gets edited out.
Date: May 2011
Questions for discussion:
- Parisier describes a new gatekeeper of information. What are they and what do they lack that their previous human counterparts didn’t?
- Discuss this argument: Media works by producing content at the lowest cost and matching it with advertising that is sold at a net higher price on the justification that there is a “personalized” connection between the product display and the user.