Discussion: How does a self-proclaimed computer Luddite go from host of The Tonight Show to unemployed to a sold-out national comedy tour? The power of social media transformed Conan O’Brien’s career from a late night television host with no show to an improv sensation on stages across the country. And the numbers are impressive: Conan, aka Coco, has 1.1 million “friends” on his original fan-generated Facebook page and he holds the single-day record for gathering followers on Twitter. Not bad for a Luddite.
Date: February 10, 2011
Questions for discussion:
- Do you think Conan’s social media transformation would have happened without the initial efforts of a fan’s “I’m with Coco” Facebook page and Twitter account? Why or why not?
- Discuss the brilliant use of the Twitter “hashtag” and how it allowed Conan to engage his audience in an entirely different way than ever before.